Guðrun & Guðrun is owned by two Faroese women and the creative process of design is very closely linked to the isolation of the place. “It’s good to come to Europe for input and inspiration, but it’s crucial to come back home to the silence and not be disturbed by the hectic life of fashion” the designer concludes.
The Faroe Islands are 18 tiny islands situated in the North Atlantic, between Iceland and Norway. Only 45.000 people live on the islands. Still it’s a nation of it’s own with own culture and own language. So tiny and still the frames of the myriad of life.
Copyright photography: Felix van der Gein
Wool: When the Vikings came to the Faroe Islands, a Thousand Years ago, sheep were set free in the though, rocky and windy Faroese landscape. The sheep have been out there ever since, living in unique conditions - these sheep in the rough North Atlantic nature live outside in freedom throughout the year.
Guðrun & Guðrun PHILOSOPHY
HANDMADE: The major part of the collection is handmade by Faroese and Jordanian women
SUSTAINABLE: The Faroese yarn and lambskins used in the G&G production are waste products. The sheeps are kept for the mutton, so no animals are used for our production only. In our new accessories line we use fish leather. This is also a waste product. The fish is caught for eating - and we make use of the skins
.Copyright Photography: Felix van der Gein
RESPONSIBLE: The handmade production is jointly produced by Faroese and Jordanian women. We know every one of the knitters by name and our ambition is to always be proud and happy when looking them into their eyes.